Nike Marketing Report - 2495 Words

An Analysis and Evaluation of the Digital Marketing Strategies adopted by Nike Incorporated Table of Contents Executive Summary Introduction To Nike Main report – Use of Digital Branding Marketing Mix Examples of Nikes Digital Based Marketing Mobile Markets Pay-per Click and Search Engine Optimization Conclusion References Executive Summary The purpose of this report is to use concepts, models and theories to critically assess and evaluate Nike’s digital marketing activities. Within the report models such as the Marketing Mix and Assofs Matrix†¦show more content†¦(Nike: History and Heritage , 2012). Financially Nike has seen a massive growth from its humble beginnings of selling products from the trunk of a car to having revenue of $24.148 billion and a income of $ 3.040 billion in 2012 (United States Securities and Exchange Commission, 2011) Nike has been extremely effective at expanding beyond its domestic market of the United States to become a global brand that boasts 44,000 employees worldwide. When it comes to the products produced by Nike it is clear that they have diversified slowly over the years to produce an extremely broad range of sporting goods. Their range of products includes shoes, team kits, clothing and base layers to name a few. As a company they also produce goods for an array of sports including, ice hockey, track and field, tennis, football, lacrosse, baseball, basketball, and cricket. Like any other sporting goods companies they face many competitors within the market. These include Adidas, Reebok, Fila, Puma, New Balance, Asics, and Skechers though Nike is the largest company within the group. Adidas is its closest competitor with a 16 % market share compared to 31% help by Nike. Below: Google Trends Websearch (2012) - http://www.google.com/trends/explore#q=nikegprop=frooglecmpt=q As seen in the diagram above from Google trends the web searches for Nike have seen a gradual increase from 2004. 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